Events & Lifestyle: 6 Tips for Starting a Wedding Planning Business

As technology and global economy has gotten stronger in the past few years, couples have increased their disposable income, married at a much younger age and spent more on hiring wedding planning help and other services for their big day.

Wedding planning is a growing business that offers opportunities for lucrative returns for your efforts if you have the skills, capital or right awareness to make a name for yourself as a wedding planner who can deliver dreams on any scale.

Hence, do you have a talent for the logistics, creativity and organization of event planning?

Do you have a heart that beats to arrange every perfect detail to make the special day come off as a dream come true for brides and grooms?

If so, you just might have what it takes to start a wedding planning business. Plus, you’ll need to have people skills to deal with frazzled brides and some business know-how to manage your finances.

Here are six practical things to keep in mind before you begin:

1. Startup Costs

Fortunately, starting a wedding planning business isn’t as expensive as opening a store or restaurant. You won’t have the cost of renting a large office space (at least at first) or purchasing expensive tools. However, there are some startup costs that you need to consider before you begin.

As a business owner, it’s important to register the business name and have an impressive, high-quality business card. Then consider hiring an attorney for basic legal work, such as protecting your personal assets from liability and drawing up basic contracts you can use with your clients before you take on their wedding. You’ll also need to put some money into marketing and job supplies.

2. Business Goals

Without a boss, you’ll need to set your own goals, to keep your business on track. Give yourself a realistic idea of how much you’ll make (the median pay for event planners in 2017 is about #100,000 or by percentage) and how you can improve upon that number. Set out to meet with local vendors within a certain time frame (such as, say, meeting with 7 Vendors within a month). And remember to set personal goals for yourself, such as vowing to take a few courses to brush up on business skills.

3. Your Portfolio

The main way that you’ll sell your services as a wedding planner — other than word-of-mouth — is through an online portfolio.

Here are a few ideas of what to include:

• A photo shoot of a mock wedding, including the reception table, decorations, and the cake. This is a chance to show off your familiarity with the hottest wedding trends and your attention to detail. Use this as an opportunity to work with local vendors. Offer to give them referrals in exchange for contributing to your mock wedding.
• Written testimonials and pictures from your friends and relatives weddings to which you have contributed.
• A list of your certifications or professional memberships.
• Samples of wedding timelines you have created.

4. Utilize Free (or Inexpensive) Marketing Options

Most small business owners spend at least 25 percent of their time marketing their company. Fortunately, this critical task doesn’t have to be expensive or time-consuming.

Although you may still want to consider traditional marketing avenues, such as adverts or promotions, most brides are looking online for wedding professionals, so make sure your website or social media platforms are polished, active and accessible. Post pictures of your work and inspiration often and engage your followers always. If you are not taking advantage of networking, then start now and get connected to multiple of clients on a go.

5. Landing your First Clients

Getting the first few clients for your wedding planning business is the biggest hill to get over for many wedding planners. To land them, think of strategies like sending out a direct mail or DMs to just-engaged couples, talking to people you know who are getting married, and offering your services at a serious discount to a friend of a friend.

6. Certifications

Consider getting a certification or even a degree for event planning if you don’t have one. A degree in hospitality can be helpful for event planners, but short-term certifications from organizations like the International Special Events Society can also be useful. As a small business owner, you’ll need to wear many graduation hats. You’ll be not only a wedding planner but also an accountant, a marketing director, and a customer service specialist. When you pull off a successful event, you’ll see the hard work will be worth the challenge.

For your event catering, don't forget to mail: or follow on IG: @trippleoevents, you can also call/WhatsApp on 08059289946/ 08065741812, if you are in need of an event planning services.
Events & Lifestyle: 6 Tips for Starting a Wedding Planning Business Events & Lifestyle: 6 Tips for Starting a Wedding Planning Business Reviewed by Odukoya Oluwatosin on June 29, 2017 Rating: 5

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